cheek

Link copied

Could not copy. Select and copy the link below.

Link to share

Country: Japan
Founded: 1995 1990s
Category: Clothing Bags Accessories Footwear
Related brands: Clothing brands founded in the 1990s Clothing brands from Japan

Overview

Tagline

Bring vivid, positive energy to everyday life, like cheek.

cheek is a Japanese brand that began in Osaka in February 1995. Centered on bringing vivid, positive energy to everyday life, it offers colorful designs reminiscent of a color palette, making small moments in daily life special. For environmentally conscious production, it states that it uses materials such as GRS (recycled material made from recovered plastic bottles) and lead-free synthetic leather fabric that meets the safety standards of the Consumer Product Safety Commission. The latest updates can also be confirmed on its official website, and the brand remains active.

Concept

Colorful designs reminiscent of a color palette make small everyday moments special.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 1994

Year Brand Category Description

1994

archives

Parent brand

Clothing

A discontinued adult-oriented feminine derivative brand

cheek was a brand launched in 2011 by P&M, which operates archives, and was also marketed

cheek was a brand launched in 2011 by P&M, which operates archives, and was also marketed under the name “Cheek by archives.” Its value proposition was bright and fun, drawing a comparison to cosmetic blush. Building on archives’ casual, trend-oriented character, cheek focused on trend-conscious feminine casualwear for adults. While DOUX ARCHIVES was a sister brand that continued to develop around femininity and elegance, cheek was differentiated as an independent brand for adults. The brand ended at the end of February 2025 and is now positioned as a discontinued derivative brand.

1994 Parent brand