Tagline
Let’s collect our firsts.
monpoke is an official Pokémon baby brand from Japan, launched in 2019. It offers apparel, toys, picture books, childcare products, miscellaneous goods, and more for babies and children from maternity through around age four, featuring Pokémon characters. Its concepts are “gifts,” “designs adults would want too,” “high quality,” and “communication,” and its brand theme is “Let’s collect our firsts.” The brand focuses on children’s first experiences and the feelings of the family members who watch over them.
Concept
“Gifts,” “designs adults would want too,” “high quality,” and “communication”