Tagline
Too good to be used only on a plane
Upgrade is an original lifestyle goods brand developed by DETAIL. Based on collaboration with a Germany-headquartered company that supplies in-flight products to airlines, it presents products designed exclusively for use on aircraft as everyday items. Drawing on German design principles that emphasize functionality, sustainability, and human-centered design, the brand offers blankets, slippers, trays, pillows, tableware, and more. Its focus is on adapting products used on aircraft for everyday life.
Concept
Functional in-flight products for everyday life