HIGHTIDE

HIGHTIDE DIARY is a core line that develops HIGHTIDE’s planner business—the brand’s starting point—under a distinct name. While HIGHTIDE’s regular product range spans stationery and lifestyle goods, this line specializes in planners and offers a wide variety of formats, sizes, and cover designs to serve uses such as keeping a record of daily life and managing schedules. Unlike distinctive lines such as Penco, nähe, and New Retro, it is positioned as an ongoing line representing the planner segment of the HIGHTIDE brand.

penco is an independent stationery brand launched by HIGHTIDE in 1999. Inspired by American-made ballpoint pens, it offers casual stationery and functional desk accessories in designs that evoke nostalgia. In contrast to HIGHTIDE’s broader range of lifestyle goods, it is a major line within the brand family focused on everyday desk items such as writing instruments, notebooks, clips, and storage products.

RE_STANDARD is an environmentally conscious product line launched by HIGHTIDE in 2008. It grew out of the idea of reassessing conventional product development and reconsidering the choice of materials and processing methods, and offers products such as storage boxes made from recycled paper. While TARP BAG and fur. are organized around use and material feel, RE_STANDARD is an independent line within the brand family that explicitly positions environmental consideration as a development theme.

PH is a stationery brand launched by HIGHTIDE and Papier Labo. Unlike HIGHTIDE’s standard stationery range, it was developed as a collaborative product line that foregrounded design related to paper, printing, and desktop accessories. HIGHTIDE’s official brand list and official descriptions for overseas markets also treat it as a product line within HIGHTIDE. No products can currently be confirmed on the official product pages, and the brand includes past offerings that are distinct from current core lines.

hum is a stationery line created through a collaboration between HIGHTIDE and graf. Its name is inspired by the humming that accompanies the moment an idea comes to mind. The line included desk items that support ideas and work, such as memo pads, notebooks, pencils, and tape dispensers. While penco focuses on casual stationery for everyday use, hum is a line with a stronger emphasis on design projects and on serving as a tool for generating ideas. No product listings are currently confirmed on the official page.

New Retro is a nostalgic stationery and miscellaneous goods line developed by HIGHTIDE. It incorporates simple motifs reminiscent of old stationery and subjects such as pigeon whistles, food, and everyday items, and its product range extends from planners, stickers, pouches, and towels to water bottles. Unlike penco’s American utility-oriented approach, it is an independent line within the brand family that foregrounds Japanese nostalgia and playfulness.

Grains de sable is an accessories line developed by HIGHTIDE, featuring items such as wallets, card cases, and pouches. It combines synthetic leather with a fine grain reminiscent of sand along the water’s edge and gold-tone hardware, bringing together simple accessories designed for use by anyone, regardless of gender. While pavot centers on a vivid range of colors, Grains de sable is positioned within the brand family as an accessories line that makes use of its material texture and understated appearance.

fur. is an interior and household goods brand developed by HIGHTIDE around stories about materials and seasonal themes. Centered on products such as wooden storage items, it proposes products that consider not only functionality but also how materials look and fit into living spaces. While BUTLER handles desk accessories for workspaces, fur. is a line within the brand family that extends into home organization and interiors.

attache is an original line of lifestyle goods and stationery that HIGHTIDE develops under a distinct name. In keeping with its name, which means “attachment” in French, it consists mainly of letter sets and accessories intended for long-term everyday use. Unlike New Retro’s nostalgic goods and pavot’s PU accessories, it is positioned as a line of staple products for everyday life.

PASSEN is an everyday carry series developed by HIGHTIDE. As its name means “to fit” in German, the series uses materials resistant to water and dirt, along with subdued colors, and offers items such as PC bags and cases designed to accommodate changes in work styles and daily life. In contrast to the classic appearance of the CLASSIC SERIES, PASSEN is a line that foregrounds functionality suited to modern commuting, work, and everyday carry.

BUTLER is a deskware line developed by HIGHTIDE for desk workers. It offers products focused on storage for organizing documents, writing instruments, business cards, and other items, including products made from woods such as walnut and beech. While Marbled is characterized by combinations of melamine and patterns, BUTLER is a line centered on the texture of wood and desk organization, covering desk accessories designed for long-term use.

CLASSIC SERIES is a line of carrying accessories developed within the HIGHTIDE brand family. It comprises business card holders, pen cases, card cases, passbook holders, and other items made from materials with an appearance reminiscent of old books and a texture similar to leather. Whereas Grains de sable emphasizes the material character of small accessories, CLASSIC SERIES is distinguished by its range of versatile carrying and storage items designed for use regardless of age or gender.

Marbled is a line of desk organization products within HIGHTIDE’s group of original brands. Centered on melamine trays and small-item storage featuring marbled patterns, it offers combinations of sizes and colors for organizing desktop spaces. Whereas BUTLER focuses on wooden materials and storage for desk work, Marbled is positioned as a desk accessories line that makes use of variations in pattern and the interior appeal of combining different pieces.

TARP BAG is a line of multipurpose bags made from tarpaulin material developed by HIGHTIDE. Its durability-focused products can be used for a variety of purposes indoors and outdoors, including storing outdoor tools, as a trash bin, for gardening, and as a laundry bag. While nähe pouches and cases organize small items for carrying, TARP BAG complements the household goods and outdoor sectors through its large-capacity storage and versatility across uses.

nähe is a carrying and organization line developed as an official original brand by HIGHTIDE. Named after the German word for “near,” it consists primarily of pouches and cases for travel, active settings, and office use. While penco covers casual desk stationery, nähe expands the range of uses served by HIGHTIDE, focusing on portability, storage, and ease of carrying.

pavot is a line of carrying and planner-related accessories featured in HIGHTIDE’s list of original brands. It is characterized by PU material with a leather-like texture and a wide range of colors, and brings together items such as planner covers, card holders, book covers, and receipt holders. While nähe focuses on functional portable storage, pavot is positioned as a line of everyday planner and small-item accessories that makes use of texture and color.