Tagline
You will treasure what you feel attached to, won't you?
attaché is a product brand launched in 2020 by HIGHTIDE, a Japanese stationery and sundries manufacturer. Named after the French word for “feeling attached,” it began with stationery such as marble fountain pens and letterpress memo pads, and has expanded to include items such as letter-writing supplies and paperweights that enrich everyday life. Incorporating artisans’ handwork and recycled resources, the brand’s philosophy is to propose products that can be treasured as personal favorites for a long time.
Concept
A collection of cherished items that slightly enrich everyday life and make familiar moments more comfortable. The brand proposes products that can be treasured for a long time, becoming one of the many “favorites.”