hum is a stationery brand launched in Japan in 2009. It emerged from a collaboration between HIGHTIDE, a stationery manufacturer based in Fukuoka, and graf, a creative collective based in Osaka that works across furniture, spaces, products, and graphic design. The brand divides the process leading to the emergence of an idea into four stages: “think / catch / draw / stock.” It offers notebooks, pencils, and memo items as its main products, as well as items such as mobiles and stools, presenting them as “tools for thinking.” Saburo Sakata was responsible for creative and art direction.
Concept
Considering the process leading to the emergence of an idea as four stages: think / catch / draw / stock