RE_STANDARD

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Overview

Tagline

Take action, even in a small way, starting with what we can do now.
RE_STANDARD is an environmentally conscious project/brand launched in 2008 by HIGHTIDE, which was founded in Fukuoka in 1994 by Kimio Shibasaki. It offers storage products, stationery, and message products, choosing environmentally conscious materials and processes such as recycled wastepaper and the use of offcuts. Guided by the principle “Take action, even in a small way, starting with what we can do now,” it also participates in 1% for the Planet, which supports the protection of the natural environment.

Concept

With the hope of returning the global environment to a more balanced state, without strain

Related brands

Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1994
1994 Parent brand
HIGHTIDE
Lifestyle products

A product line centered on environmental consideration

RE_STANDARD is an environmentally conscious product line launched by HIGHTIDE in 2008. It

RE_STANDARD is an environmentally conscious product line launched by HIGHTIDE in 2008. It grew out of the idea of reassessing conventional product development and reconsidering the choice of materials and processing methods, and offers products such as storage boxes made from recycled paper. While TARP BAG and fur. are organized around use and material feel, RE_STANDARD is an independent line within the brand family that explicitly positions environmental consideration as a development theme.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

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