DOD

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Overview

Tagline

STAY CRAZY.
DOD is a Japanese outdoor brand that launched in 2008 as DOPPELGANGER OUTDOOR and adopted its current name in 2018. It is operated by Beads Co., Ltd., headquartered in Higashiosaka, Osaka Prefecture, and offers a wide range of products for camping and outdoor activities, including tents, tarps, chairs, bonfire and BBQ gear, sleeping bags, bags, and apparel. With “STAY CRAZY.” as its motto, its mission is to “make the world a little more relaxed, starting with time off,” through gear and experiences that combine playfulness and practicality. It also offers “330,” a lifestyle line for everyday use.

Concept

Make the world a little more relaxed, starting with time off.

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1 brands
Founded
2025
2025 Sub-brand
330
Lifestyle products

A lifestyle line extending into everyday life

330 is an everyday lifestyle line launched by DOD in 2025. It grew out of the idea of spen

330 is an everyday lifestyle line launched by DOD in 2025. It grew out of the idea of spending the remaining 330 days of the year with a sense of playfulness, not just the approximately 35 days spent outdoors. While DOD’s main product range focuses on camping gear, 330 offers a wide range of items for the home and everyday life, including interior goods, kitchenware, fabrics, pet products, and bath products. As an independent line that extends DOD’s brand context into everyday life, it serves a different role from DOD’s existing range of outdoor products.

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