330

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Overview

330 is a lifestyle line launched in 2025 by DOD, a Japanese outdoor brand operated by Beads Inc. Its concept, “330 days for 35 days,” is to bring small moments of excitement to the 330 days of the year beyond the approximately 35 days that can be spent outdoors. It offers everyday goods for use at home and at work, spanning a wide range of categories including pet supplies, kitchenware, bath and laundry products, interior accessories, and fabrics, extending DOD’s aesthetic into daily life.

Concept

330 days for 35 days

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
2008
2008 Parent brand
DOD
Lifestyle products

A lifestyle line extending into everyday life

330 is an everyday lifestyle line launched by DOD in 2025. It grew out of the idea of spen

330 is an everyday lifestyle line launched by DOD in 2025. It grew out of the idea of spending the remaining 330 days of the year with a sense of playfulness, not just the approximately 35 days spent outdoors. While DOD’s main product range focuses on camping gear, 330 offers a wide range of items for the home and everyday life, including interior goods, kitchenware, fabrics, pet products, and bath products. As an independent line that extends DOD’s brand context into everyday life, it serves a different role from DOD’s existing range of outdoor products.

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