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9090 girl

Country
Japan
Founded
2025 2020s
Category
Clothing Accessories

Primary categories

Related categories

Overview

9090 girl is a Japan-origin streetwear line for women launched in 2025 by yutori Co., Ltd. (the women's line of 9090). Centered on the “revival of 2000s Heisei-era gyaru,” it develops clothing and accessories in Japan, reinterpreting pop, energetic motifs from the 2000s, such as the 90 logo, glitter, and rhinestones, in a contemporary style. The operating company is yutori Co., Ltd. (President and Representative Director: 片石 貴展).

Concept

Revival of 2000s Heisei-era gyaru

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2018
2018 Parent brand
9090
Clothing

A women's line that reinterprets 2000s gyaru

9090 girl is a women's line derived from the streetwear brand 9090. yutori (operated by gr

9090 girl is a women's line derived from the streetwear brand 9090. yutori (operated by group subsidiary YZ) launched it as a separate concept for female customers, with a debut in January 2025 on its official online store and at SHIBUYA109. Its concept is “a revival of Heisei-era gyaru from the 2000s,” reworking motifs from the parent brand's vintage-clothing mix and youth culture around feminine silhouettes and accessories. The line has so far been offered within 9090 stores, and plans have been announced for its first standalone street-front store in Harajuku.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothing brands from Japan founded in 2025

EMOELLE Japan Founded in 2025 Clothing In common Clothing brands from Japan founded in 2025 HELL BLAU Japan Founded in 2025 Clothing In common Clothing brands from Japan founded in 2025 LOOPWHEELER PREMIUM Japan Founded in 2025 Clothing In common Clothing brands from Japan founded in 2025 MDR Japan Founded in 2025 Clothing In common Clothing brands from Japan founded in 2025

Brands from Japan founded in 2025

Atelier TOMORROWLAND Japan Founded in 2025 Accessories In common Brands from Japan founded in 2025 GEL-BIZ Japan Founded in 2025 Footwear In common Brands from Japan founded in 2025 MOONSTAR SKOOLER Japan Founded in 2025 Footwear In common Brands from Japan founded in 2025 POTR GLOSS Japan Founded in 2025 Bags In common Brands from Japan founded in 2025

Frequently asked questions about 9090 girl

Country of origin, founding year, categories and parent brands.