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LOOPWHEELER PREMIUM
Basic information
- Country
- Japan
- Founded
- 2025
- Category
- Clothing / Textiles and material technology
Overview
LOOPWHEELER PREMIUM is a newly established “PREMIUM” label (tag) line within the Japanese sweatshirt brand LOOPWHEELER (founded/established in 1999; Satoshi Suzuki), applied to products made with rare and valuable materials. Announced as a new brand name in August 2025, it uses a silk-cotton woven label. Its use is indicated for items made with special materials, including cashmere and wool loopwheel pile.
Parent brands
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LOOPWHEELER 1999
A new upper-tier label established by LOOPWHEELER for product lines using rare, high-value materials. In August 2025, it produced a new name tag (brand tag) for “LOOPWHEELER PREMIUM,” indicating that the tag is applied to items clearly differentiated from the regular line in terms of materials, such as cashmere and wool-blend TSURIAMI pile. It is positioned above the product system of existing staple groups (LW Basic / LW Light, etc.) to clarify material grade.
A top-tier label specializing in rare materials