ANY KIDS

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Overview

ANY KIDS is a children’s label launched by Onward Kashiyama in fall 2025. It is positioned as a line under the ANY brand, which brings together existing women’s and children’s brands such as anyFAM. With tops priced from ¥1,990 and bottoms from ¥3,500, it offers clothing and fashion accessories suited to everyday life. The women’s and children’s brand anyFAM is described as having started in 1999.

Concept

Cuteness and practicality, at this price.

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Parent brands and sub-brands, ordered by founding year.

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- Parent brand
ANY
Clothing

A spin-off line responsible for the children’s segment

A kids’ line reorganized from any FAM into ANY KIDS, it takes on the children’s segment wi

A kids’ line reorganized from any FAM into ANY KIDS, it takes on the children’s segment within the ANY family. It carries forward the parent-child-friendly ideas developed at any FAM, which began in 1999, while focusing on girly offerings that reflect girls’ moods. Its role is distinct from ANY’s adult casualwear and ANY SIS’s offerings for working women, positioning it as ANY’s dedicated kids’ label.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ANY KIDS

Country of origin, founding year, categories and parent brands.

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Wearers and lines

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