Tagline
A little something good in the everyday.
mabu is a Japanese rain goods brand launched in 2008 by SMV JAPAN Co., Ltd. Centered on umbrellas, it operates as a “weather lifestyle brand that designs the relationship between the sky and people,” encompassing both sunny and rainy days. Its catchphrase is “A little something good in the everyday.” Products are designed with users’ lifestyles in mind, balancing function and design, and are intended to accompany them in their daily lives.
Concept
Function × Design × Lifestyle