CRAFTHOLIC is a character brand from Japan developed by interior manufacturer ACCENT. Launched in 2008 by designer iku, the brand features characters such as RAB and SLOTH, who are aliens from planet CRAFT visiting Earth. Its products center on body pillows and include cushions, plush toys, pouches, tissue box covers, and other household goods. Based on a blend of relaxed, pop, and simple elements, the brand aims to bring smiles and happiness to those who see its characters, and is expanding from Japan to the rest of the world.
Concept
CRAFTHOLIC are beings (aliens) from planet CRAFT. They are currently visiting Earth. The concept is that, through a mysterious power suited to everyone regardless of age or gender, they turn everyone into CRAFTHOLIC—that is, addicted to CRAFT.