Tagline
A brand that commits to craftsmanship
fur. is a Japanese lifestyle goods brand announced in 2019 by Hightide Co., Ltd., based in Fukuoka. Its name means “for” in German. Centered on seasonal themes and the stories behind its materials, the brand offers carrying items such as bags and pouches, as well as wooden trays, bookends, and gadget stands. Rather than focusing solely on functionality, it pursues the beauty of materials and a timeless simplicity that blends naturally into interiors. It proposes products for everyday use that make the most of the qualities of leather, canvas, wood, and other materials.
Concept
The brand values seasonal themes and the stories inherent in its materials, pursuing the beauty of materials and a timeless simplicity that blends naturally into interiors.