Tagline
Nostalgic yet new, with one-of-a-kind appeal
penco is a Japanese stationery brand launched in 1999 by HIGHTIDE, a stationery and lifestyle goods maker founded in Fukuoka. It began with the discovery of an American-made ballpoint pen and offers everyday casual stationery and functional goods, including pens, notebooks, clipboards, storage products, and clocks. Drawing on the character of American vintage and a European design sensibility, its products combine functionality and playfulness, nostalgia and novelty. Its guiding principle, as stated on its official website, is “light-hearted simplicity.” It is one of HIGHTIDE’s representative brands, available in Japan and overseas.
Concept
light-hearted simplicity