New Retro is a Japanese stationery and lifestyle goods brand launched in 2017 from the ideas of designer Eiko Shimada and developed by HIGHTIDE, a stationery and lifestyle goods maker from Fukuoka. The brand brings the simple, warm nostalgia found in traditional stationery and everyday goods into items that are easy to incorporate into contemporary life. Its range includes planners, notebooks, pouches, and keychains, with retro colors and playful, laid-back motifs as its signatures.
Concept
Nostalgic stationery that everyone once held in their hands. Even as times change, its simple, warm presence continues to captivate.