GORDON MILLER

GORDON MILLER is an original Autobacs brand launched in 2017 as an offshoot of JACK & MARIE. While the parent brand proposes a lifestyle spanning cafés, nature, and cars, GORDON MILLER focuses on the garage where people spend time with their cars, offering products such as car-washing, storage, and DIY supplies. Its product range also extends to tools and furniture for garage spaces, apparel, and outdoor goods. Compared with JKM, which centers on car interior products and fragrances, it places greater emphasis on garage life, including vehicle maintenance, storage, and work. It is now also presented as an Autobacs store brand and is positioned as having greater independence from its origins as a line derived from JACK & MARIE.

GORDON MILLER MOTORS is a vehicle label derived from GORDON MILLER and an original car label launched in 2019. It extends GORDON MILLER’s garage-oriented approach and functional design to vehicles, offering complete vehicles suited to van life, sleeping in vehicles, camping, and everyday travel. While the parent brand focuses primarily on car accessories and apparel, this label occupies a central role in embodying the brand’s vision through the vehicles themselves. Whereas WORKS UTILITY covers fields related to work and primary industries, GORDON MILLER MOTORS primarily focuses on mobility, travel, and leisure.

Jack Miller is an independent apparel label within the GORDON MILLER brand family. The official website presents it as a label alongside GORDON MILLER, offering seamless everyday clothing that connects urban life and nature. While GORDON MILLER itself develops functional, rugged clothing rooted in garage work and cars, Jack Miller focuses on apparel spanning urban life, outdoor activities, and everyday wear. As GORDON MILLER MOTORS and WORKS UTILITY serve vehicle and work-related uses, Jack Miller is positioned as a line that complements them in the apparel category, connecting urban and natural settings.

GORDON MILLER WORKS UTILITY is a new label launched by GORDON MILLER in 2024. It serves to extend the brand’s offerings beyond leisure pursuits such as traditional garage life and van life to areas serving people working in primary industries, including agriculture, forestry, and fisheries, as well as other on-site workers. It offers vehicles based on light trucks, workwear, and various tools, applying GORDON MILLER’s functionality and design to the workplace. While GORDON MILLER MOTORS is a vehicle label focused on mobility and recreation, this line is a spin-off label responsible for products and lifestyles for work.