BUTLER

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Overview

Tagline

A butler who keeps the desktop in order
BUTLER is a deskware brand/series developed by HIGHTIDE, a stationery and lifestyle goods manufacturer based in Fukuoka. Its range centers on pen stands, card holders, three-tier trays, and other items for organizing paper such as documents, writing instruments, and business cards. The line gives form to the question of how to organize a cluttered desktop smartly while keeping it functional. Its products are made from solid walnut and beech, finished with oil, and designed to be appreciated as they change over time. Officially, the line is described as proposing reliable items made for long-term use, like “a butler who keeps the desktop in order.”

Concept

How to organize a cluttered desktop smartly while keeping it functional

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Parent brands and sub-brands, ordered by founding year.

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1 brands
Founded
1994
1994 Parent brand
HIGHTIDE
Lifestyle products

A deskware line using wood materials

BUTLER is a deskware line developed by HIGHTIDE for desk workers. It offers products focus

BUTLER is a deskware line developed by HIGHTIDE for desk workers. It offers products focused on storage for organizing documents, writing instruments, business cards, and other items, including products made from woods such as walnut and beech. While Marbled is characterized by combinations of melamine and patterns, BUTLER is a line centered on the texture of wood and desk organization, covering desk accessories designed for long-term use.

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