Tagline
Comfort to be yourself.
KID BLUE MEN is the men's line of KID BLUE, a Japanese innerwear and loungewear brand. According to the brand's official history, it launched its men's line in 1985 and offers a comfortable lifestyle through products ranging from innerwear to loungewear. Centered on comfort that allows people to feel at ease in their natural state, the brand offers a natural feel that can be experienced by touching and wearing its products, with the gentle feel against the skin of natural materials such as cotton and a relaxed feel. Its origins lie in an atelier founded by three women.
Concept
Comfort that can be experienced by touching and wearing. KID BLUE has always valued the gentle feel against the skin of natural materials such as cotton, and the natural feel that fosters relaxation. It represents everyday life in which even the time spent and the spaces one inhabits feel pleasant.