LOGOS

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Overview

Tagline

Enjoy Outing!
LOGOS is a Japanese all-around outdoor brand that began a full-scale rollout of outdoor gear under the LOGOS brand in 1985. It offers and promotes products and apparel for camping and BBQ, and aims to be the leading brand connecting people with the outdoors under the slogan “Enjoy Outing!” Its brand policy is “from five meters by the seaside to an altitude of 800 meters.” The founder of Logos Corporation is Jitsuaki Shibata.

Concept

The brand aims to be the foremost brand expanding the connection between nature and people, like leaf veins extending vigorously in five directions.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
6 brands
Founded
2005-2022
2005 Sub-brand
LOGOS LIFE LINE
Lifestyle products

A disaster-preparedness line focused on readiness for emergencies

A dedicated disaster-preparedness series created for emergencies such as disasters and pow

A dedicated disaster-preparedness series created for emergencies such as disasters and power outages, developed by LOGOS from the idea of preparing with camping gear. It includes toilets, water purifiers, thermal sheets, sleeping bags, and shelters, serving to provide privacy, water, warmth, and sleeping arrangements. While LOGOS Life is a furniture-oriented line that enhances residential comfort, LOGOS LIFE LINE is positioned separately, focusing on initial response in emergencies and maintaining daily life.

2018 Sub-brand
LOGOS Life
Lifestyle products

A core furniture line that enhances campsite comfort

As a furniture-focused series that enhances comfort at campsites, it centers on LOGOS chai

As a furniture-focused series that enhances comfort at campsites, it centers on LOGOS chairs, tables, benches, and carry carts. Its features include easy setup with the auto-leg system, folding and slim storage, and coordinated colors across products in the same series, serving the practical needs of dining and relaxing. While LOGOS PREMIUM LINE brings together higher-end offerings, LOGOS Life is positioned as core furniture that expands everyday usability.

2022 Sub-brand
CAMP LOGOS
Clothing

An apparel line that extends the brand through everyday clothing

An apparel line launched in 2022, it presents “DAILY FIELD = everyday life is a vast plain

An apparel line launched in 2022, it presents “DAILY FIELD = everyday life is a vast plain” and offers unisex wear that treats both nature and the city as part of the same living sphere. Rather than specializing in features for outdoor use alone, its focus is on creating clothes that can be worn from outdoor activities to everyday life, and it also offers styling suggestions for families. While LOGOS by LIPNER foregrounds functionality for commuting and outdoor work, CAMP LOGOS expands the brand’s world through everyday clothing.

- Sub-brand
LOGOS PREMIUM LINE
Lifestyle products

The top-tier offering, bringing together proprietary technologies.

A brand tier that brings together LOGOS's premium offerings, comprising two series: LOGOS

A brand tier that brings together LOGOS's premium offerings, comprising two series: LOGOS PREMIUM and LOGOS GLAMBASIC. It consolidates proprietary technologies and high-performance materials, including PANEL SYSTEM, DEVIL-BLOCK SYSTEM, and 7075 ultra-super duralumin. The range centers on tents with specifications designed to enhance livability, ease of setup, and weather resistance. Positioned at the top of the LOGOS lineup, it elevates materials, functionality, and spatial design beyond the standard LOGOS line.

- Sub-brand
LOGOS by LIPNER
Clothing

A functional line specializing in commuting and outdoor work

An apparel line developed for the work settings of its sibling brand LIPNER, applying func

An apparel line developed for the work settings of its sibling brand LIPNER, applying functions cultivated at LOGOS, such as waterproofing, cold protection, and durability. Centered on rain suits, raincoats, hats, and pants designed for commuting and outdoor work, it offers recovery wear in addition to rainwear, with an emphasis on ease of movement and comfort. In contrast to CAMP LOGOS, which leans toward everyday wear, it is positioned as a function-focused line that foregrounds weather protection and work use.

- Sub-brand
LOGOS park
Clothing

Responsible for experience facilities and licensed products

As a family brand of LOGOS, products bearing the LOGOS Park logo are manufactured and sold

As a family brand of LOGOS, products bearing the LOGOS Park logo are manufactured and sold by various companies under license. In 2022, LOGOS also opened its first campground, LOGOS PARK SEASIDE KOCHI SUSAKI, in Susaki, Kochi Prefecture, establishing a regional hub for experiences under the concept “Eat, play, and stay outdoors.” While other lines focus primarily on gear and apparel, LOGOS Park’s role is to expand brand touchpoints through physical stores, facilities, and licensed products.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about LOGOS

Country of origin, founding year, categories and parent brands.

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