Tagline
Contemporary British Traditional
KEITH is a Japanese womenswear brand launched in 1985. Operated by Look Inc., it promotes “Contemporary British Traditional,” carrying on British tradition through a contemporary sensibility. The brand is aimed at women who are conscious of their individuality, and is available mainly at department stores as well as through its official online store. The brand name derives from a Scottish clan name, and its house tartan was officially registered on its 30th anniversary.
Concept
KEITH is a brand for women who are always conscious of their individuality, continuing to evolve while carrying on British tradition.