KAPITAL

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Overview

KAPITAL is a Japanese denim and apparel brand established in March 1985, based in Kojima, Kurashiki City, Okayama Prefecture. Toshikiyo Hirata launched the brand, which grew out of a denim factory, and Kiro Hirata is responsible for design. The brand offers a wide range of items, from clothing to accessories, centered on pieces that combine traditional Japanese weaving and handcraft, techniques such as boro (patchwork), and American workwear and denim styles.

KAPITAL characteristics

KAPITAL: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of KAPITAL

Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Avant-garde & designer
Avant-garde design and expressions of a designer’s individuality and artistry.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of KAPITAL relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about KAPITAL

Country of origin, founding year, categories and parent brands.

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