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LA VIE A DEUX

LA VIE A DEUX

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Country: Japan
Founded: 1986 1980s
Category: Clothing
Related brands: Clothing brands founded in the 1980s Clothing brands from Japan

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Overview

Tagline

Ever-evolving urban cuteness!

LA VIE A DEUX is a lingerie brand founded in Japan in 1986. It began when Suzuki, a former Harajuku hairstylist, and Akiko Matsumura, then a designer for Scoop, worked on innerwear, with Matsumura responsible for the designs. The brand offers fashion-forward lingerie centered on bras and panties, incorporating contemporary trends. Its approach is based on design reminiscent of imported products, high-quality materials, comfort, and careful sewing, and it presents lingerie as a fashion item to be chosen in a way that reflects individual style. It also offers related lines such as mignon la vie a deux and DOMESTIC UNDER, and is currently planned and developed as a private brand of Shirohato.

Concept

A lingerie brand for women with a discerning eye for style, who see lingerie as a fashion item, enjoy choosing it according to their own taste, and seek an ever-evolving, urban sense of cuteness.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 1999

Year Brand Category Description

1999

DOMESTIC UNDER

Sub-brand

Clothing

A distinct line with sensuality and playfulness

DOMESTIC UNDER is an independent line within the brand family, created by the same designe

DOMESTIC UNDER is an independent line within the brand family, created by the same designer, Akiko Matsumura, as LA VIE A DEUX, and debuted in 1999. Retailers and feature articles present the two together as “LA VIE A DEUX / DOMESTIC UNDER” or “LA VIE A DEUX DOMESTIC UNDER,” and the line operates in the same lingerie category as the parent brand. While LA VIE A DEUX centers on urban charm, this distinct line foregrounds delicate details, sensuality, playfulness, and a sense of quality, and takes a more mature approach than mignon la vie a deux.

mignon la vie a deux

Sub-brand

Clothing

A derivative line focused on everyday wear and accessibility

mignon la vie a deux is a daily lingerie brand developed as a new line derived from LA VIE

mignon la vie a deux is a daily lingerie brand developed as a new line derived from LA VIE A DEUX. It carries forward the parent brand’s fashion sensibility and use of lace, while offering pricing and a product range that are easy for a broad customer base, including people in their 20s and 30s, to choose for everyday wear. It serves as a more accessible entry point to the LA VIE A DEUX aesthetic. Unlike the distinct direction of DOMESTIC UNDER, which focuses on sensuality and quality, it is positioned as a derivative line that prioritizes everyday wear and ease of purchase.

1999 Sub-brand

DOMESTIC UNDER

Clothing

A distinct line with sensuality and playfulness

DOMESTIC UNDER is an independent line within the brand family, created by the same designe