POTR RIDE is a bag collection announced in 2023 by POTR, a sub-label of Porter‑Yoshida & Co. Porter‑Yoshida & Co. is a Japanese bag manufacturer founded in Tokyo in 1935 by Kichizo Yoshida. Designed for “movement,” including commuting, cycling, and skateboarding, POTR RIDE comprises several models, such as backpacks, messenger bags, 2-way totes, and waist bags, made with durable materials including nylon twill and Cordura and featuring functional accessories such as a competition bicycle chain (included) and removable reflectors.
Concept
A collection themed around all forms of “movement.”