Appel Toi is a Japanese brand supporting oshikatsu, launched in 2021. It grew out of Reborn Company Co., Ltd., which makes bags and fashion accessories. Drawing on ideas from employees who have their own favorites to support, the brand offers oshikatsu items, primarily bags. It emphasizes functionality and simple, stylish designs that are easy to incorporate into everyday life, offering products for spending time with one’s favorite not only at concerts, stage performances, and other oshikatsu activities, but also when going out or at home.
Concept
“Supporting your favorite”