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ITTI HOME

ITTI HOME

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Country: Japan
Founded: 2021 2020s
Category: Bags Lifestyle products Wallets
Related brands: Bags brands founded in the 2020s Bags brands from Japan

Overview

ITTI HOME is a new label launched in 2021 by Tokyo-based leather brand ITTI. As a collection reflecting what ITTI can do today and its view of everyday life, it offers bags, wallets, and goods. Its official concept is “Genderless & Seasonless.” It releases new items at irregular intervals and proposes a lineup that anyone can use at any time, regardless of season or gender. It is available primarily through ITTI’s online shop, flagship store, and pop-ups.

Concept

Genderless & Seasonless

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2017

Year Brand Category Description

2017

ITTI

Parent brand

Wallets

A second label focused on everyday offerings

ITTI HOME is a second label officially launched by ITTI, tasked with extending the parent

ITTI HOME is a second label officially launched by ITTI, tasked with extending the parent brand’s world view into everyday life. While ITTI broadly presents wallets, bags, and leather accessories with a focus on material selection and functionality, ITTI HOME releases new collections irregularly, each capturing “what ITTI can do now and how ITTI sees everyday life.” Its lineup is intended for anyone to use, without being bound by seasons or gender, and is sold primarily through the official online shop and directly operated stores. In relation to ITTI’s core collections, it is positioned as an independent label with a stronger focus on everyday use and cross-cutting appeal.

2017 Parent brand

ITTI

Wallets

A second label focused on everyday offerings

ITTI HOME is a second label officially launched by ITTI, tasked with extending the parent