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atmos pink

atmos pink

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Country: Japan
Founded: 2018 2010s
Category: Footwear Clothing Bags Accessories
Related brands: Footwear brands founded in the 2010s Footwear brands from Japan

Overview

Tagline

Have a lovely time; every day, be lovely, beautiful, and healthy

atmos pink is a women’s concept shop and original label launched in Harajuku in 2018 by atmos, a sneaker shop originating in Tokyo. With sneakers at its core, it offers women’s shoes, apparel, and accessories, and presents sports-mix styling. Under the concept “Pink's Street,” it communicates a street style incorporating cultural elements such as music, art, dance, and sports.

Concept

Pink's Street

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2000

Year Brand Category Description

2000

atmos

Parent brand

Footwear

A private label specializing in women's products

atmos pink is a private label and store concept exclusively for women, launched by sneaker

atmos pink is a private label and store concept exclusively for women, launched by sneaker select shop atmos for its female customers. It operates across multiple stores in Japan and Southeast Asia, and the label was introduced at atmos Women's in Philadelphia, United States, in 2022. Focusing on women's sneakers and apparel, it offers in-house products in women-specific sizes and designs, while expanding its product range through collaborations for women with New Balance, PUMA, adidas, and others. It complements the parent brand atmos's select-shop function and serves as a planning and sales channel focused on the women's market.

2000 Parent brand

atmos

Footwear

A private label specializing in women's products

atmos pink is a private label and store concept exclusively for women, launched by sneaker

Collaboration partners

Dates and partner brands

All collaborations

2024.04.20

#FR2

In April 2024, PUMA × atmos pink × #FR2梅 released women's sneakers featuring a platform-soled CALI WEDGE-style design and a 3D rabbit motif.

2022.04.29

#FR2

The second installment of the PUMA × atmos pink × #FR2 triple collaboration, released in April 2022. The lineup included MAYZE sneakers, T-shirts, and stickers.