atmos

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Country: Japan
Founded: 2000 2000s
Category: Footwear Clothing
Related brands: Footwear brands founded in the 2000s Footwear brands from Japan

Overview

atmos is a sneaker-focused select shop and retailer founded by Hidefumi Hommyo in Harajuku, Tokyo, in 2000. It presents sneakers as fashion and shares Tokyo-born sneaker culture with the world through collaborations with national brands, exclusive models, test launches of the latest products, and marketing. It also offers original apparel and operates multiple shops and lines, including atmos pink for women.

Concept

It shares Tokyo’s sneaker culture with the world through collaborations with national brands, exclusive models, test launches of the latest products, and marketing.

atmos characteristics

Main traits of atmos

Streetwear: Elements of streetwear, skateboarding and hip-hop.
Trends & youth culture: Adoption of trends and connections to youth culture.
Sporty & sportswear: Sportswear and styles inspired by physical activity.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of atmos relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2018

Year Brand Category Description

2018

atmos pink

Sub-brand

Footwear

A private label specializing in women's products

atmos pink is a private label and store concept exclusively for women, launched by sneaker

atmos pink is a private label and store concept exclusively for women, launched by sneaker select shop atmos for its female customers. It operates across multiple stores in Japan and Southeast Asia, and the label was introduced at atmos Women's in Philadelphia, United States, in 2022. Focusing on women's sneakers and apparel, it offers in-house products in women-specific sizes and designs, while expanding its product range through collaborations for women with New Balance, PUMA, adidas, and others. It complements the parent brand atmos's select-shop function and serves as a planning and sales channel focused on the women's market.

2018 Sub-brand

atmos pink

Footwear

A private label specializing in women's products

atmos pink is a private label and store concept exclusively for women, launched by sneaker

Collaboration partners

Dates and partner brands

All collaborations

2025.10.18

MIHARA YASUHIRO

In 2023, a collaboration featuring sneakers with star-patterned uppers and clay soles, among other items, was announced. In 2025, a triple collaboration, BLAKEY LOW with #FR2, is also scheduled to launch.