SUBU amp

Basic information

Country: Japan
Founded: 2018
Category: Footwear

Overview

SUBU amp is a premium label launched in 2018 by SUBU, a winter sandal brand from Tokyo. With “amp” meaning “amplification and excitement,” it is built around the theme of “premium basics,” elevating design, materials, and functionality compared with the original models. Its lineup centers on footwear designed for indoor and outdoor wear, including slip-on styles with heels.

Concept

A premium label built around the theme of “premium basics,” with enhanced design, materials, and functionality.

Tagline

amp = amplification and excitement

Parent brands

SUBU 2016

A premium label launched by SUBU in 2018, this derivative line is centered on “premium basics,” elevating design, materials, and functionality. While retaining the comfort of the regular line as its core, it differentiates itself through more robust use of materials and structural design concepts, taking on a higher-end offering and an experimental role within SUBU. While NANNEN and VAMP expand functionality through applications and construction, amp broadens the lineup as a premium-specification option.

An upper-tier label offering premium specifications