Tagline
Everyday distinction, born of excellent comfort.
Midland Footwears is a men's shoe brand launched in 2018 by Andex, a Japanese shoe manufacturer. Inspired by the Midlands in central England and Northampton, known for men's shoemaking, the brand proposes shoes suited to modern lifestyles while carrying on traditional values. Its range centers on business and dress shoes, and also includes loafers, sneakers, and sandals. In its introductory text, the brand positions shoes that combine an appealing appearance with ease of wear as tools for taking the next step.
Concept
The Midlands, located in central England, is home to Northampton, a place associated with the creation of men's shoes. Thinking of this place is, above all, a way of paying respect to one's roots. While carrying on the traditional mindset built by earlier generations, Midland Footwears creates shoes with new value suited to the times, which look stylish and feel comfortable. As tools for taking the next step, they can broaden the world beyond what it is today.