goyemon

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Country: Japan
Founded: 2018 2010s
Category: Footwear Lifestyle products
Related brands: Footwear brands founded in the 2010s Footwear brands from Japan

Overview

Tagline

Steal standard.

goyemon is a product design team and brand founded in Tokyo in 2018 by Ai Onishi and Kenta Takeuchi. Centered on “unda-雲駄-,” footwear that combines traditional Japanese setta sandals with sneaker sole construction, the brand creates products reimagined through modern technology while respecting traditional aesthetic sensibilities. Its brand statement is “Steal standard.”

Concept

Japanese tradition × cutting-edge technology

goyemon characteristics

Main traits of goyemon

Avant-garde & designer: Avant-garde design and expressions of a designer’s individuality and artistry.
Trends & youth culture: Adoption of trends and connections to youth culture.
Streetwear: Elements of streetwear, skateboarding and hip-hop.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of goyemon relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Collaboration partners

Dates and partner brands

All collaborations

2025.04.26

#FR2

In April 2025, two styles of setta sandals in #FR2 BLACK and YELLOW were released, based on “unda-雲駄-” and featuring thong straps embroidered with the #FR2 logo.