BAPE

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Overview

Tagline

BE FEARLESS.
BAPE is a Japanese streetwear brand founded in 1993 in Harajuku (Ura-Harajuku), Tokyo, by NIGO (長尾智明), who was involved in its early years as creative director. It offers lifestyle and streetwear for men, women, and children, and carries the slogan “BE FEARLESS.” Its philosophy is expressed as “A BATHING APE® (BAPE®) exists to challenge expectations, champion outliers, and elevate expression.” The brand centers its collections on motifs such as APE HEAD, BAPE CAMO, and BABY MILO®.

Concept

A BATHING APE® (BAPE®) exists to challenge expectations, champion outliers, and elevate expression.

Collaboration partners

Dates and partner brands

All collaborations
2026.02.06

New Era

BAPE × New Era “Light Up SS26” (February 6, 2026). A capsule featuring a glow-in-the-dark 59FIFTY silhouette and design elements inspired by BABY MILO.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BAPE

Country of origin, founding year, categories and parent brands.

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