Tagline
Wishing happiness for everyone and continuing to shine forever.
AQUA SILVER is a silver accessories brand founded in Tokyo in January 1993. AQUA SILVER Co., Ltd. plans, manufactures, and sells accessories, including necklaces, rings, earrings, and bracelets. The brand’s vision is “Blending into one’s individuality, becoming a source of pride and a symbol,” and its guiding message is “Wishing happiness for everyone and continuing to shine forever.” “Aqua” means water in Latin. The name reflects the wish for the brand to blend into the wearer’s style like water and become an presence that shines more brightly when given color.
Concept
Blending into one’s individuality, becoming a source of pride and a symbol. Aqua means water in Latin. Water is essential to all forms of life, and its color is clear and colorless. The concept expresses the wish for the accessories created by the brand to blend into the wearer’s style like water, shine more brightly when given color, and become indispensable.