BY PARRA

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Overview

By Parra is a streetwear brand launched in 2002 by Amsterdam artist Pieter Janssen (Piet Parra). He owns and directs the brand, which releases around 10 drops a year with a small team. Centered on curved post-pop expression, vivid colors, hand-drawn lettering, and surreal characters, the brand offers apparel and accessories such as T-shirts, hoodies, and caps. It also operates a shop in Amsterdam.

BY PARRA characteristics

BY PARRA: 9 style characteristics Traits further from the centre are more prominent within this brand. Distance is not a score, and the area does not indicate brand quality or rank. Minimal & basics Polished & dressy Luxury & heritage Avant-garde & designer Decoration & playfulness Streetwear Trends & youth culture Sporty & sportswear Outdoor & functional

Main traits of BY PARRA

Streetwear
Elements of streetwear, skateboarding and hip-hop.
Decoration & playfulness
Rich decoration, colours and patterns, and playful design.
Trends & youth culture
Adoption of trends and connections to youth culture.

Based on an analysis of 1,232 brands across 97 criteria, this chart shows the characteristics of BY PARRA relative to overall brand tendencies.

This chart does not define a brand’s expression or rank brands.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BY PARRA

Country of origin, founding year, categories and parent brands.

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