GOLD LABEL BY Triumph

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Overview

GOLD LABEL BY Triumph is a premium lingerie line from Triumph launched in Japan by Triumph International Japan in spring 2020. It offers bras, panties, girdles, and other items, primarily through department stores. The line was renewed in spring 2024 and presents self-care lingerie for adult women, primarily in their 40s and 50s, that balances shaping support with comfort. Its brand concept is “Lingerie that sparks inspiration.” It currently aims to comfortably balance and fulfill the body and mind of the mature generation, offering three series with different functions.

Concept

Lingerie that sparks inspiration

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1 brands
Founded
1886
1886 Parent brand
Triumph
Clothing

A premium self-care line addressing changes in the bodies of adults

GOLD LABEL BY Triumph is a label in Triumph’s premium category. In spring 2024, it was rec

GOLD LABEL BY Triumph is a label in Triumph’s premium category. In spring 2024, it was reconfigured as self-care lingerie designed to address changes in the bodies of adults. It offers series with different functions to meet different concerns, emphasizing not only shaping support but also gentle comfort, feel against the skin, and materials such as carefully selected lace. While Triumph’s standard bra range addresses a broad range of everyday fit and bust-shaping needs, GOLD LABEL covers a premium segment focused on the needs of mature customers, primarily those in their 40s and 50s. Unlike the decorative flair of RED LABEL and the feminine lace designs of FLORALE, its focus is on functionality that comfortably supports the body.

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