Tagline
Feel at ease just by wearing it.
CUBE SUGAR is a Japanese women's casualwear brand whose first store opened in Nagoya in 1998. Authentic Co., Ltd. develops it as a women's clothing brand, offering items centered on basic everyday wear that bring out the texture of natural materials through sewing and processing. The brand's core ideas are “clothes that let you be yourself without feeling constrained” and “clothes that put you at ease just by wearing them.” Its style is characterized by adding the mood of the moment to basic pieces. Its derivative brand is cube sugar evo., and its related brands include TOBILA and arbore.
Concept
Clothes that let you be yourself without feeling constrained. Clothes that put you at ease just by wearing them. The distinctive texture made possible by natural materials is further brought out through stitching and processing to create CUBE SUGAR pieces.