cube sugar evo. is a sub-brand of CUBE SUGAR launched in 2011 by Authentic Co., Ltd., a Japanese apparel company. Centered on casual wear for women, it offers products at accessible price points with a stronger trend focus, building on the parent brand’s value of being comfortable and true to oneself. Officially positioned as CUBE SUGAR’s younger-sister brand, it is available through online shops and other channels, with everyday wear at its core.
Concept
A brand positioned as CUBE SUGAR’s younger-sister brand, offering products at accessible price points with a stronger trend focus, based on CUBE SUGAR’s value of being comfortable and true to oneself.