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ITEMS URBANRESEARCH
Basic information
Overview
ITEMS URBANRESEARCH is an online-store-exclusive brand launched in Japan in 2018 by Urban Research Co., Ltd. Based on Urban Research’s identity and aesthetic sensibility, it offers standard, refined apparel at accessible price points, focusing on daily wear for women and men. Its core is utility items that can serve as either the “foundation” or an “accent” in existing outfits.
Concept
An online-store-exclusive brand offering standard, refined apparel at accessible price points, based on Urban Research’s identity and aesthetic sensibility.
Tagline
Such utility “items” are the true essence of URBAN RESEARCH ITEMS.
Parent brands
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URBAN RESEARCH 1997
One of URBAN RESEARCH Group’s original labels, this line focuses on clothing that is easy to incorporate into everyday life. While the parent brand selects domestic and international brands and curates a refined wardrobe, ITEMS URBANRESEARCH adds functionality and ease of styling to basic items, offering options that are easy to choose for everyday wear. Unlike SENSE OF PLACE, which puts trends front and center; Sonny Label, which emphasizes a West Coast aesthetic; and DOORS, which addresses broader aspects of daily life, it serves within the group as an entry point focused on everyday clothing.
A basic line serving as an entry point to everyday wear