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CITEN
Basic information
Overview
CITEN is a casual clothing and lifestyle goods brand launched by United Arrows in Fall/Winter 2021. With e-commerce as its main sales channel, it offers women’s and men’s apparel, as well as shoes, bags, accessories, and other items. Its brand concept is “FUTURE ESSENTIALS.” The brand aims to create products made to be valued and used for a long time, guided by “Well-Choice,” the selection of materials; “Well-Design,” design that users can value and use with care; and “Well-Price,” offering value beyond the price.
Concept
FUTURE ESSENTIALS.
Tagline
What makes good clothing for the future?
Parent brands
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UNITED ARROWS 1989
CITEN is an independent brand launched by UNITED ARROWS in 2021. Its products emphasize a balance of materials, functionality, design, and price, with a focus on long-lasting use, comfort, and adaptability to various lifestyles. As an accessible brand aimed at a broader audience than UNITED ARROWS and BEAUTY&YOUTH, it serves to broaden access to everyday wear and goods, primarily online.
An accessible line that brings everyday wear to a broad audience