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BEIGE,ecru

BEIGE,ecru

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Country: Japan
Founded: 2021 2020s
Category: Clothing Accessories
Related brands: Clothing brands founded in the 2020s Clothing brands from Japan

Overview

Tagline

Clothing with an enveloping feel against the skin, emphasizing softness and ease.

BEIGE,ecru is a casual label launched by Onward Kashiyama's BEIGE, and debuted in Spring 2021. In a time of changing lifestyles, it values wearing comfortable clothes for oneself and carries forward the direction of “elegant, handsome, and gentle,” along with the use of high-quality materials. The label offers gentle, effortless pieces based on natural materials that are kind to the skin. Its chief designer is Atsuko Miyashita.

Concept

By taking care of themselves, women can have more time and emotional space, and spend their days a little more at ease.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2012

Year Brand Category Description

2012

BEIGE,

Parent brand

Clothing

A casual line derived from BEIGE, that broadens everyday wear.

A new line that debuted from BEIGE, in spring 2021 and is officially positioned as a casua

A new line that debuted from BEIGE, in spring 2021 and is officially positioned as a casual label. It carries forward the quality and attention to silhouette established by the brand itself, while foregrounding natural materials, soft comfort, an effortless feel, and easy care. Designed for off-duty settings and relaxed everyday life, it broadens the scope of daily wear rather than emphasizing Decade’s status as a staple, serving as a lighter entry point into BEIGE,’s world.

2012 Parent brand

BEIGE,

Clothing

A casual line derived from BEIGE, that broadens everyday wear.

A new line that debuted from BEIGE, in spring 2021 and is officially positioned as a casua