BEIGE,

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Country: Japan
Founded: 2012 2010s
Category: Clothing Bags Footwear
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

BEIGE, is a Japanese women's fashion brand developed by Onward Kashiyama. Launched for Spring/Summer 2012, it is named after the undyed, natural state of beige and the idea of essence. The brand is centered on an image of mature women who can express themselves in their own way, “lightly and generously.” Guided by six principles—being understated and modest, offering quality, attending to detail, refusing to ingratiate oneself, having wit, and remaining memorable—it offers lines such as BEIGE,ecru and Decade.

Concept

Being understated and modest; offering quality; being thorough and meticulous down to the details; refusing to ingratiate oneself; being witty; and remaining memorable.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2021-2022

Year Brand Category Description

2021

BEIGE,ecru

Sub-brand

Clothing

A casual line derived from BEIGE, that broadens everyday wear.

A new line that debuted from BEIGE, in spring 2021 and is officially positioned as a casua

A new line that debuted from BEIGE, in spring 2021 and is officially positioned as a casual label. It carries forward the quality and attention to silhouette established by the brand itself, while foregrounding natural materials, soft comfort, an effortless feel, and easy care. Designed for off-duty settings and relaxed everyday life, it broadens the scope of daily wear rather than emphasizing Decade’s status as a staple, serving as a lighter entry point into BEIGE,’s world.

2022

Decade

Sub-brand

Clothing

A core collection bringing together staple clothing.

BEIGE,'s staple line, whose name signifies “10 years,” brings together a universal wardrob

BEIGE,'s staple line, whose name signifies “10 years,” brings together a universal wardrobe that can continue to be loved unchanged even 10 years from now. Centered on coordinated sets such as CINDY and LUIZA, which have enjoyed lasting support, the line continues with updates to colors and details. Its commitment to MADE IN JAPAN quality is also a defining feature. In contrast to the casual character of BEIGE,ecru and the lounge character of B,, it takes on the brand’s core basic and formal role and occupies a central place in the overall lineup.

2021 Sub-brand

BEIGE,ecru

Clothing

A casual line derived from BEIGE, that broadens everyday wear.

A new line that debuted from BEIGE, in spring 2021 and is officially positioned as a casua