Tagline
Love who you are on days off without a suit.
BLUE STANDARD is a private-label brand developed by Jeans Mate. Launched in March 2012, it offers men’s casualwear in Japan, including tops, bottoms, and outerwear. Its slogan is “Love who you are on days off without a suit,” and its target audience is men aged 37.5. Centered on a new-basic style that balances standard designs with a measured mix of trends, the brand offers elevated design at accessible prices.
Concept
The brand presents a smart yet active, urban and refreshing new-basic style that balances standard designs with a measured mix of trends. It is an adult casualwear shop offering elevated design at accessible prices.