Tagline
Everything, in my own way.
POLA is a Japanese cosmetics brand founded by Shinobu Suzuki in Shizuoka City in 1929. Its product range includes skincare, body care, hair care, base and point makeup, fragrances, and health foods. It also offers beauty treatments and skin analysis at approximately 2,500 stores across Japan. Product design is handled in-house. Its corporate philosophy is “Science. Art. Love.”, and it aims to realize lasting happiness for people who aspire to beauty and health, as well as for society. For APEX, its personalized care brand, POLA established a skin analysis center at the same time the brand was launched. Its brands include B.A, White Shot, Wrinkle Shot, and APEX, and it operates in 11 countries and regions overseas.
Concept
Science. Art. Love.