TABAYA UNITED ARROWS

Basic information

Country
Japan
Founded
2024

Overview

TABAYA UNITED ARROWS is a Japan-based lifestyle label launched by UNITED ARROWS LTD. as a cross-border e-commerce business in November 2024. In April 2025, it opened a physical store in Jingumae, Tokyo, after fully renovating the former UNITED ARROWS Harajuku flagship. With the motto “The Finest United Arrows Ever,” it presents authentic pieces selected from across countries, regions, eras, and genres, drawing on the aesthetic sensibilities and skills shaped by Japan’s history, the gifts of nature, and a rich imagination. In addition to clothing and accessories, it covers areas related to everyday life, including crafts, art, alcoholic beverages, plants, and a café and bar, sharing the spirit of Japanese culture and a rich way of life in Japan and abroad.

Concept

Drawing on aesthetic sensibilities refined throughout Japan’s history through profound spirituality, consummate skills, the gifts of nature, and a rich imagination, the label presents only authentic things from around the world that it has carefully selected, deemed worthy, and recognized as excellent, regardless of country, region, era, or genre.

Tagline

The Finest United Arrows Ever

Parent brands

  • UNITED ARROWS 1989

    TABAYA UNITED ARROWS is a label within the official UNITED ARROWS brand family. It has its own distinct editorial approach and communications, separate from regular UNITED ARROWS stores, and operates as a brand with connections to culture and events in addition to fashion. Unlike large store brands such as BEAUTY&YOUTH and green label relaxing, it is positioned as a small, specialized label that foregrounds the brand’s background and conceptual planning.

    A label responsible for concept-driven planning and cultural communications