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TO UNITED ARROWS
Basic information
Overview
TO UNITED ARROWS is a Japanese women’s label centered on yoga, developed by UNITED ARROWS. It debuted in Fall/Winter 2021 and focuses on connecting the time spent practicing yoga to bring body and mind into balance with everyday life, offering both activewear and dailywear. Its lineup includes functional, design-focused activewear themed around “On the Mat” and casual dailywear themed around “Off the Mat.” The director is Tomomi Asako.
Concept
TO — “to,” connecting the mind and body, the environment and people, and various things. TO — moving toward a goal and certainly reaching it. TO UNITED ARROWS centers on yoga, which brings body and mind into balance, and features functional, design-focused activewear themed around “On the Mat” and casual dailywear themed around “Off the Mat,” designed to accompany a new way of life.
Parent brands
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UNITED ARROWS 1989
A new label within United Arrows Women's launched in Fall/Winter 2021, offering yoga-focused activewear and casual dailywear suited to everyday life. It presents separate offerings for on the mat and off the mat, covering a wellness-oriented area of life distinct from the brand's usual dress offerings. Within the women's division, it connects settings for physical activity with everyday clothing.
A wellness line connecting everyday life with a yoga starting point