UNITED ARROWS green label relaxing

Country

Japan

Founded

1999

Category

Clothing / Bags / Accessories / Footwear / Eyewear / Watches / Lifestyle products / Wallets

green label relaxing is a store brand developed by UNITED ARROWS. After test marketing at a pilot store in Harajuku, Tokyo, it launched as a specialty store chain in September 1999. In addition to men’s, women’s, and kids’ clothing, it offers a wide range of accessories, small goods, and lifestyle products. Based on the concept “Be happy — stylish everyday living that feels good at heart,” it presents products and experiences that offer new discoveries with every visit. Its offerings are centered on a lifestyle that incorporates a measured sense of trend.

Be happy — stylish everyday living that feels good at heart

BeHappy — stylish everyday living that feels good at heart

• UNITED ARROWS 1989

  Launched in earnest in 1999, green label relaxing developed as an extended line complementing UNITED ARROWS’ core focus on dresswear. It now centers on business and casual wear, while also covering kids’ items and lifestyle goods, with a range designed to support everyday life for the whole family. It caters to both workwear and everyday wear, making it the group’s broadest-ranging line for everyday offerings.

  A line expanding business-casual wear and offerings for families