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ER
Basic information
Overview
ER is a Japanese apparel brand founded in Tokyo in 2022 by model emma and stylist Rino Nakamura. Drawing on the sensibilities and experience the two developed while attending Bunka Fashion College, the brand offers basic items such as shirts, sweatshirts, and denim, guided by the ideas of “things that seemed not to exist” and “things we truly want to wear.” It proposes free self-expression unconstrained by age or gender and is built around the concept of “connecting people by becoming a catalyst for something in someone’s life.” emma and Rino Nakamura serve as the brand directors.
Concept
Connecting people by becoming a catalyst for something in someone’s life
Parent brands
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UNITED ARROWS 1989
ER is a label included in the official UNITED ARROWS brand family. At the online store, it offers products under its own brand name and presents primarily womenswear collections featuring items such as jackets, shirts, pants, and dresses. Its product selection differs from that of UNITED ARROWS itself and EMMEL REFINES, and it is positioned as an independent line centered on basic items.
An independent label centered on basics