AFTERU is a Japan-based lifestyle brand founded in 2022 by two people: a furniture maker and a graphic designer. Starting with apparel, it plans, designs, produces, and sells furniture, interior accessories, miscellaneous goods, and more, and also handles OEM and made-to-order work. The brand describes itself as proposing new values that bring a niche touch of color to everyday life through low-resolution creativity, and develops products spanning clothing and living spaces.
Concept
A brand that proposes new values to bring a niche touch of color to everyday life through low-resolution creativity