ADDYSONS is a Japan-born sustainable swimwear and streetwear brand produced by lifestyle model Kanaka Stella and launched in 2022 in collaboration with AnyMind Group. Focusing on bikinis and T-shirts made in Japan, it offers items suited to both the beach and the city, while incorporating Japanese culture and traditional Japanese aesthetics. Its brand mission is “Beach life fashion to enjoy while staying close to the Earth.” With “KNOW YOUR WORTH.” as its concept, the brand considers environmental and social issues and proposes an experience of recognizing one’s own value and growing to like oneself.
Concept
KNOW YOUR WORTH.